What if an airline gave away free tickets to anywhere it flys? What if your favorite artist gave away their CD for free? What if a cable company gave you a free HD TV? Sounds pretty good right? But what if I told you they would recapture their lost profit by selling complimentary goods at a higher price? Here is a look at a very interesting business model.
Do you think businesses should adopt this model? What companies would be best suited for this model? Do you as a consumer like this captive / optional pricing strategy?
6 hours ago
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