If you are the CMO for Nike do you sweep in offer a deal at the same amount, lower or higher than Adidas did or do you stay away for it is CFU and UNC?
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3 comments:
I think that Adidas shouldn't have stopped their contract that fast. Yeah Jordan's kid was shown not wearing Adidas but instead Nike's. You have to assume though that he is going to want to wear his father's shoes! Plus what if some of the players don't like wearing that brand of shoe and just want to try a different brand. Did they all have to sign a contract?
Brooke Bohnert p.1
If I were the CMO of Nike I would have to sweep in and offer the University a deal but at a lower price than Adidas did. The only reason I would have to do this is because the Jordan family could create a big revenue boost. Personally though I wouldn't want to because I think endorsing someone who thinks they are above a team promotes the wrong idea. Basketball is a team sport. You can't win a game by yourself. I would have to think about the company as a whole and endorse the team.
Shane per.1
I think that if I was the CMO of Nike I would sweep in and offer a deal a little than Adidas because they are considered a luxury brand. They can advertise how the legend lives on and go in that aspect and I believe they would get a lot of publicity. Although, I do think it was wrong that he chose to be an invidual and did not wear the Adidas shoes, he had a contract and he should of wore them to prove he was a team player.
Kristen Farris- P.1 and 6
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