WD-40 Co. has launched The Money-Saving Tool community. At this budding Peyton Place of cyberspace, members are encouraged to share money-saving tips and tricks—through stories, photos, videos, what have you—to show the creative ways they protect their investments and avoid paying for expensive repairs or replacement goods. According to the WD-40 Web site, the substance boasts more than 2,000 uses. As a virtual welcome wagon during the site's launch earlier this month, WD-40 offered the first 40 community residents a value pack containing its WD-40 Smart Straw can, WD-40 Big Blast can and WD-40 No-Mess Pen assortment.I understand what they are trying to do but seriously? Are their fanatics going to go to this site often beyond the newlywed (fist couple of weeks) stage? Are creating social networking sites such as this one demonstrating the law of diminishing marginal utility?
3 comments:
I think it is a great idea! There are probaly things that I could you WD-40 even outside the garage. But, I can see this campaign going down hill fast and people losing sight of it. Great idea though Dan Childs p.4
I disagree with the idea of a cyberspace for WD40. Yes, it is creative, but it shows that they may be desperate and I don't believe this will work. Many people won't want to spend time talking about WD40.
Max B P.4
I think this is a great creative attempt to advertise WD-40.There are many ways you could use it that I'm sure noone has thought about so why not give people that need to do the exact same thing the idea. It definitely can't hurt. They might even be able to get a news article on it if it's successful which would help advertise it even more.
Kristen 4
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