General Motors Corp. is ending its relationship with its most visible endorser, golf superstar Tiger Woods, citing the difficult economy as well as Mr. Woods' desire for more family time as he and his wife prepare for the birth of their second child. The automaker had a nine-year relationship with Mr. Woods, arguably the biggest sports endorser in the world. Mr. Woods made several commercials on behalf of GM products and also played as often as he could in the Buick Open tournament each season in Grand Blanc, Mich.
Beyond this, it has been noted that since Tiger became the spokesperson for GM the average age of customers buying Buicks dropped 10 years in the short period that he has endorsed them.
If the GM is truly hurting why would they drop a celebrity such as Tiger who stands for performance, quality and status. Isn't this what every type of car dreams to be?
In my opinion just another poor decision for a very complacent, status quo company / industru
1 comment:
Buick getting rid of Tiger Woods is the worst thing they could do. He is the most famous athlete in the world and now he is open to any car company in the world. If a smart car company picks him up and uses him to their advantage they could make a lot of money. There are a lot of golfers out there who want to be just like Tiger and will buy cars just like Tiger. So which ever car company picks him up as their spokesmen will most likely see a rise in their sales.
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