Tuesday, November 17, 2009

Coincidence or just brilliant?

So was this by chance or a smart strategic move? Why would they use Sesame Street as a media platform?

Monday, November 16, 2009

Is this wise?


How long did it take you to realize who this commercial is for? Why would this company do this and how will it help them sell more products? Watch the video a second time and note how many times you see the companies name, brand, or even products, should they have done a better job placing their product with in the video? Excluding selling more total units, what would be the anticipated long run return on investment? Bottom line even though this is cool do you think it was worth the investment?

Friday, November 13, 2009

McDonald's is offering the chance to win $1 million to lucky winners in its online McDonald's Monopoly game.

Players can go online, roll the virtual Monopoly dice, and see how their pieces land. Players who land on "Chance" are entered into the $1 million daily drawing. Like with real-world Monopoly, players can acquire Monopoly properties but win real cash prizes.


The game can also be played on Facebook and on mobile devices. Read the full article here.

The recent McDonald's Monopoly game has another innovation added to the game, Facebook. Recently its been proven that Facebook is the new "spam sender" after Myspace. There are many groups and associations within the social network who use Facebook as a promotion/advertising technique.

McDonald's new app for Facebook shows that many big business firms are attempting to directly influence/advertise to the members of the social network.

Is Facebook really a socializing network or is it now the main face of advertising?

Do you ever click on the advertisements on Facebook? Is this effective?

The times, they are a changin'...(or credit cardin'??)



The Holiday Season seems to have started quite early this year and with this start, you will soon be hearing bells outside of almost every store you enter. Though the bells may leave your ears ringing for hours, they are quite effective, raising millions of dollars for the Salvation Army every year.


However this year, The Salvation Army is hoping that their donations will be great even in these "tough economic times" with a new donation option: paying with your credit card.



Do you think that it is a good idea that The Salvation Army is trying to stay current with technology and go digital?





Would you rather see them keep the old fashioned coins and dollars or move toward the credit card option? What are some pros and cons of both of these options.

There's no such thing as a 'free' breakfast?


The Timberwolves took to the streets the morning of their first game to provide and serve breakfast to morning commuters in downtown Minneapolis. Read the full story here.


Do you feel that the Timberwolves had a higher attendance rate at the season opener because of this (free) breakfast?


Do you think that it was a positive advertising tool? How would they be able to measure if this was a positive factor in attendance rates?

Sunday, November 8, 2009

Is this deceptive or just the truth?



Does AT&T have a case? Is this deceptive? How might the average consumer misinterpret this ad? Did Verizon do anything wrong?

There is an I in Nike

First of all it was your dad and it is not you... Second of all there is no way you can ever be named a team player...Thirdly where was the coach, the university? They knew he was going to do it and let him do it. Click here to see what I am talking about



If you are the CMO for Nike do you sweep in offer a deal at the same amount, lower or higher than Adidas did or do you stay away for it is CFU and UNC?

Wednesday, November 4, 2009

Love it or hate it?

Visit msnbc.com for Breaking News, World News, and News about the Economy


Like it, loath it, gotta have it? What do you think will be the most popular piece of branded Team USA apparel? Do you think Nike did the right thing by sponsoring the team?

Tuesday, November 3, 2009

DO NOT READ THIS...

If you think value menus are a good deal... http://preview.tinyurl.com/mx7mdy

If you really want to be shocked then http://tinyurl.com/ddxhf9

How could a company use the information in these articles in a positive way to increase sales.