So where should you advertise then?

If your target market is 15 year olds one would have to believe you would need to place adds on shows such as Family Guy and Gossip Girl. One of the costs to placing ads during those shows is being labeled Worst TV Sponsor.

Don't get me wrong, there are plenty of shows that need to be taken off the airways and I understand the business model of how they stay on the air but go after the stations not the advertisers. It is exactly what some of the "worst" sponsors want. If you give a company a label such as worst sponsor aren't you going to increase the love for that brand? Does the PTC have any value behind the labels they instill on advertisers? Click Here to see what I mean and let me know what you think