And so is my beloved marketing geniuses Nascar...
And to top it off...
Can you drive really fast around tight corners? Do you lose your temper and burst into tears when other drivers cut in front of you? If you answered yes to both questions, NASCAR might want to hear from you.The motor racing sport could do with more exciting, emotive personalities, NASCAR Chief Executive Brian France told reporters at the Reuters Media Summit in New York. Read More
I really hope they do not take the direction France wants them to go, besides they became a big business because of the ability to relate to the fans, having emotional drivers will make sports center but they are already on it for being good people. The last thing we need is hot headed morons driving 200 miles per hour. And with sponsors pulling out now, can you imagine how fast they will be pulling out if they do go this direction.
Which leads me to my next point, do you think the golden age of sports marketing is coming to an end? How viable of a vehicle is sports marketing especially when more and more companies are starting to spend less and less in sponsorship? Is it because of a lack of return on investment?
1 comment:
I think that the golden age of sports marketing is maybe, going away, but its not done yet. I think that sponsors are spending less on sponsorship because the lack of return they are getting also. With the economic situation, people are being very selective where they will spend their money. NASCAR, i believe, needs to stick with the same formula that has been working for them since the beginning of the sport. The target market in NASCAR is,a fanbase, that would probably react unfavorably to drivers crying, because they love the the way NASCAR has been operating and they may respect drivers less if they are getting "emotional". Many NASCAR fans are hard-working, blue collar indivduals who probably aren't crying at their jobs, they probably want their sports heroes to hold it together, especially since these drivers are making millions. This new kind of driver might attract some fans who otherwise wouldn't have given it a chance, but they might lose a ton more. Again, the target market does not want to see drivers crying. Sponsors also are not going to risk sponsoring the first drivers that try the more emotional persona, its too risky, especially in these times. NASCAR can revive the golden age if it can use the same strategies it has been using, they've worked pretty well up until now.
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