Monday, December 1, 2008

A more competitive product or a slimmed down product mix?

GM is considering cutting Pontiac, Saturn and Saab in order to save money? Begs the question – when companies merge what benefit is there in having more than one vehicle that are similar within the same company?

Example:

Chevrolet Traverse / Satrun Outlook / GMC Acadia / Buick Enclave – all four are crossovers and have virtually the same features are built on the same chassis – so why make four versions of the same thing? Why not just one model with all the different levels of features?

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