GM is considering cutting Pontiac, Saturn and Saab in order to save money? Begs the question – when companies merge what benefit is there in having more than one vehicle that are similar within the same company?
Example:
Chevrolet Traverse / Satrun Outlook / GMC Acadia / Buick Enclave – all four are crossovers and have virtually the same features are built on the same chassis – so why make four versions of the same thing? Why not just one model with all the different levels of features?
Huge Folds In Hero Digital, Adds AI and Performance Marketing Muscle
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Huge is integrating fellow AEA-owned agency Hero Digital and retiring the
brand as it expands its capabilities in AI, marketing, and commerce.
5 hours ago
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