With summer around the corner it is time for a good wiener related deceptive advertising story. Sara Lee Corp. is suing Kraft Foods for false advertising. The specific issue here is Kraft's claim in a full-page USA Today ad that Oscar Mayer Jumbo Beef Franks beat Ball Park and ConAgra Foods' Hebrew National hot dogs in a national taste test. Which sounds like it beat all hot dogs made by the latter two companies, when in fact, in fine print, Kraft admits it only compared its dogs to "leading beef hot dogs" made by its rivals. Apparently, someone does read the fine print.
Play the role of judge, is Kraft acting reasonably and if not what should their penalty be? In other words who is the winner and who is the... ( sorry had to :) )
3 comments:
I think Kraft is acting reasonably, because in fine print it does say that they only compared its dogs to "leading beef hot dogs". If they can be sued for having that in fine print, isn't it only fair for all companies who put information in fine print can be sued? If it's in fine print, they're still giving out the information, you just have to be careful and read things thoroughly.
Laura Jane Ries P3.
I believe that they should have filed a complaint but sueing? I think they should just lay off and be more resonable and not so up tight. They are making this fine print a bigger deal then what it needs to be
I think Kraft is acting responsibly. They shouldn't be penalized for having something in fine print. Many major companies do that. Assuming that Kraft has a reputable attourney, they will not have to pay the for the lawsuit. This is just another example of tough business competition and what businesses will do to try to gain an edge on the competitors.
Max B P4
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