Does this remind me of the lollipop kids...yes
Does this commercial make me want to watch it over and over hoping to find something new every time...yes.
I get how this commercial could creep people out but talk about a great ad that will have a long run as well as will win tons of advertising awards.
Do you love it? Do you hate it? Tell me why or why not.
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11 comments:
I love this ad. It presents the Toyota Prius as an earth friendly vehicle. With the use of actual people instead of computer generated animations, this ad allows the audience to view Toyota's new Prius from a diverse perspective. It allows its audience to see the Prius as a "Green" vehicle that will save them cash at the pump and simultaneously benefit the environment. Ultimately, this ad campaign is a success because it presents the prius as a better choice for both the well-being of the world and its environment.
Daniel Mall
Hour 6
Not my style but, It fits the car and target market very well! Think they did a great job on the ad. Fits the product and target market. It was very well done! But the prius is not my sytle and either is the ad. I am all for earthy outdoors things but not when it comes to cars! But overall thought it was well fitting. Dan C P.4
I'm not a huge fan of this ad because it comes across as too happy for my taste and basically is weird. Whenever I watch this ad I laugh at it because it makes no sense to me. It is very creative, but it's not my kind of commercial, probably because it's not my kind of car.
Justin L
4
I think this is a good commercial for the Prius. It would appeal to the primary target market they are going after. It doesn't personally relate to me and this is not my style of car but I think it fits their target market well.
Max B P4
I always find myself dancing to the song. My eyes fight between looking for individual people and looking at the big picture.
The viewer really doesn't want the ad to end. (At least I don't)
I like it.
Stephanie Laumer
I do love this ad. I think it's so cool how they used people to make this effect, and still make it look like it's kind of real. It shows how green is directly related to people, because without earth, we wouldn't be here.
Meghan T. 4
While this ad isn't exactly something I like personally, I think it is very creative and does a great job at catching the eye. It's something unique and very different and I think it's something that will really appeal to the target market of the Prius hybrid.
Maddie M. 4
This ad definitely is an eye catcher. It is very unique and has a great message. At the end when they said, "It's harmony between man, nature and machine" It reinforces the nature of the ad of peace. Watching the car move in the ad,it is always a little above the changing atmosphere therefore symbolizing it is the new trend. Being in the natural environment shows the eco-friendly aspect of it that they emphasize. I believe the ad is also perfect for its target market. I believe their target market is mothers that are concerned about the environment and like to be the leader;trend setters in life, they are little upper class and like peace.
Kristen 4
Why not. I think its very creative and that since it hasn't been done before it will apeal so some. The question is how many will it apeal to and is that number worth spending all this time working on it. I"m not sure who their target market is so if not sure if it targets it. I beleive its not males its nore females who want something new and refreshing. ( it that makes sence) It will be interesting to see much this add effected peoples buying dision.
before i even saw this commercial on harrisons blog, i saw it on TV and i actually thought to myself what an awesome commercial. the name is perfect for the car, the commercial is absolutely perfect for the car. Whoever thought of how to make that commercial is brilliant...this commercial makes me wanna go out and buy a harmony.
paige petersen
hour 6
I guess my question is, is this even generated only with people? When you look closely at it, it looks like it represents hundreds if not thousands of people. So did they really dress up all those people in hundreds of costumes, or did they cheat, and use computers to duplicate a few core actors?
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