Do you even care to find out? The people at Levi's think 18 - 24 year olds will in hopes to increase engagement with its fan base as well as increase its email database.
Do you see yourself going onto Levi's web page to find out? Do you see yourself considering buying a new pair of Levi's because you now know who Grayson is? http://www.adweek.com/aw/content_display/news/digital/e3i6e0d957446c196ca5a5619964f5795aa
Lets take the high road on this one...What could Levi's do in order to make this more valuable to the target market.
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