Could the advertising industry be getting it all wrong? In a recent survey conducted by AARP the majority of consumers over 50 feels that advertising and marketing either portrays them negatively or ignores them altogether.In other words, the advertising industry is not only being run by Peter Pan, but, just as Peter didn't understand the adult world, today's advertising industry doesn't understand the aging adult consumer. It thinks people over 50 are simply kids with graying hair who want and need all the same things that 30 year olds want and need.
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The next time you watch TV look for these ads and then if you are watching TV with a person in the "baby boomer" category ask them if this is how they like to be portrayed.
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